Services Offered by Capital Blue Cross and Salesforce
Company Description
Capital Blue Cross, based in Hurrisburg, PA has been serving Central Pennsylvania and the Lehigh Valley for more than 80 years, providing health insurance products, services, and technological solutions that provide consumers with peace of mind and promote health and wellbeing for the members. It creates healthier futures and decrease healthcare costs by delivering innovative solutions through a portfolio of varied enterprises. The Capital Blue Cross connect health and wellness clinics also offer in-person care and motivation to help customers achieve their health objectives. In 2018, 2019, and 2020, Capital Blue Cross was named one of Pennsylvania's Best Places to Work.
Job Description
Position supports the enterprise wide approach to managing, maintaining, and developing corporate digital assets using the Salesforce Marketing Cloud and IBM Websphere Portal. The role involves coding technologies for Salesforce and other digital properties. Position evaluates digital solutions and marketing cloud platforms, integrations, participating in discovery workshops, feasibility analysis, data confirmation, gathering requirements, testing and training.
- Design and build digital technical solutions for the web experience and the Salesforce Marketing Cloud.
- Digital journey and solution development using Ampscript, HTML, CSS and javascript.
- Coordinate Salesforce development and overall user experience in creating campaign assets and digital resource.
- Manage the digital request center to coordinate content workflows via the authoring environment (express workflow, full approval workflow, etc).
- Ongoing advanced integration and regression testing in line with Salesforce modification requirements.
- Code digital applications to foster analytic tracking and reporting capabilities and metrics via Google Analytics and Google Tag Manager to gauge effectiveness and engagement as well as provide analysis and direction for enhancements and added functionality.
Education, Certification, and Licenses:
Bachelor's degree
Experience:
- Requires 5 years experience in website maintenance and building in Salesforce Marketing Cloud
- Understanding of WCAG 2.0 compliance and responsive design strategies.
- Comprehensive knowledge and ability to use languages: HTML, CSS, SQL, JavaScript, AmpScript and and Salesforce applications (Journey builder, email studio, Contact studio, and Social Studio).
- Ability to design, optimize and integrate business processes across disparate systems.
Skills:
- Strong ability to develop, prioritize, execute, coordinate and manage web site updates and projects.
- Ability to communicate effectively both verbally and in writing with a variety of audiences (all levels of management). Possess effective tact and diplomacy skills.
- Ability to conduct, manage and balance multiple projects and priorities simultaneously under deadline pressure.
- Ability to work effectively and independently with other departments within CBC for business requirements, design and content, IT on technical aspects and team members to guide web site direction and experience.
- Ability to collaborate with web developers, review and enhance technical processes.
- Review web developer user experience for requirement fulfillment.
- Flexibility, adaptability, and ability to perform job assignments independently and adapt to changing work environment, workload requirements and reporting relationships.
Knowledge:
- In-depth experience in Salesforce and web architecture and design, technical site management skills, internet-based applications and regression testing.
- Understanding of WCAG 2.0 compliance and responsive design strategies.
- Comprehensive knowledge and ability to use languages: HTML, CSS, SQL, JavaScript, AmpScript and and Salesforce applications (Journey builder, email studio, Contact studio, and Social Studio).
- Ability to design, optimize and integrate business processes across disparate systems.
Physical Demands:
While performing the duties of the job, the employee is frequently required to sit, use hands to finger, handle and feel, and talk, hear, and see. The employee must be able to work over 40 hours per week. The employee must occasionally lift and/or move up to 5 pounds.
Capital BlueCross is an independent licensee of the BlueCross BlueShield Association. We are an equal opportunity/affirmative action employer and do not discriminate on the basis of race, color, religion, national origin, gender, sexual orientation, gender identity, age, genetic information, physical or mental disability, veteran status, or marital status, or any other status protected by applicable law.
This job was posted on Fri Oct 09 2020 and expired on Sat Oct 10 2020.
Capital BlueCross
Description
Capital Blue Cross, based in Hurrisburg, PA has been serving Central Pennsylvania and the Lehigh Valley for more than 80 years, providing health insurance products, services, and technological solutions that provide consumers with peace of mind and promote health and wellbeing for the members. It creates healthier futures and decrease healthcare costs by delivering innovative solutions through a portfolio of varied enterprises. The Capital Blue Cross connect health and wellness clinics also offer in-person care and motivation to help customers achieve their health objectives. In 2018, 2019, and 2020, Capital Blue Cross was named one of Pennsylvania's Best Places to Work.
Location
2500 Elmerton Avenue Harrisburg, PA, 17177 and others
Industry
Insurance Agency & Brokerage Firms
Total job postings in the past
Based on 130 job boards, duplications excluded
3 weeks
Average posting lifetime
Total job posting distribution in the past
Based on 130 job boards, duplications excluded
| Job category | Distribution | 6 months | 1 year |
|---|---|---|---|
| Legal | 17.1% | 100% | 0% |
| IT | 12.9% | 50% | 25% |
| Executive Management | 11.4% | 67% | 33% |
| Banking | 10.0% | 17% | 42% |
| Healthcare | 7.1% | 17% | 58% |
| Consulting & Upper Management | 7.1% | 17% | 58% |
| Other | 7.1% | 17% | 58% |
| Human Resources | 5.7% | 33% | 67% |
| Insurance | 5.7% | 33% | 67% |
| Marketing & PR | 5.7% | 33% | 67% |
| Engineering | 2.9% | 67% | 83% |
| Non-Profit & Volunteering | 2.9% | 67% | 83% |
| Food Services | 2.9% | 0% | 83% |
| Sales | 1.4% | 83% | 92% |
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Source: https://lensa.com/salesforce-marketing-cloud-digital-development-consultant-jobs/harrisburg/jd/271af35b0cdf915e57ba4d803d0f853b
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